What is Superpower’s business model?
Superpower operates as a B2B SaaS company in the marketing-technology (MarTech) sector.
What analytics and reporting does Superpower provide?
Superpower provides trends and analytics/reporting to track moderation and engagement metrics and surface trends.
What is the pricing model and tiers for Superpower?
Pricing includes a 7-day free trial, Pro at $149/month (up to $100k/month ad spend, 1 handle per channel), Elite at $199/month ($100k–$500k/month ad spend, up to 5 handles per channel), and an Enterprise tier that requires contacting the company for custom pricing and expanded features.
Does Superpower offer a free trial?
Yes; a 7-day free trial is offered.
What ad-spend ranges do Superpower’s pricing tiers cover?
The Pro tier covers up to $100k/month ad spend, and the Elite tier covers $100k–$500k/month ad spend; Enterprise pricing is custom.
How many social handles are included per channel in each paid tier?
The Pro tier includes 1 handle per channel, and the Elite tier includes up to 5 handles per channel.
Who is the ideal customer profile (ICP) for Superpower?
ICP includes paid & organic social teams, paid social agencies, B2C brands, enterprise/D2C social teams, solo marketers, creators, and influencers.
Which buyer personas are described for Superpower?
Described personas include paid social agencies, Shopify ecommerce founders, CEOs & performance marketers, community/social media managers, in‑house marketing teams, B2C brands, social media personalities/influencers, SaaS/product teams, and founders.
What problems is Superpower designed to solve?
The product is designed to automatically hide harmful comments, scale on‑brand replies, protect brand safety, improve workflows and response speed, provide 24/7 protection, and help increase ROAS and reach for paid and organic social.
Does Superpower claim to improve ad performance or ROAS?
The materials state the platform is used to protect brand safety and improve ad performance and features are designed to increase ROAS and reach.
What kinds of customers (by company type) does Superpower target?
Targeted customer types include brands, agencies, paid social teams, enterprise teams, creators, influencers, and solo marketers.
What public review evidence is cited in the materials?
A G2 product page and verified user review dated in the materials is referenced as a customer testimonial.
What are common challenges for Superpower’s target customers?
Common challenges include high comment volumes, harassment and spam, maintaining consistent brand voice at scale, 24/7 moderation needs, and protecting ROAS from negative comment impact.
Where can reviewers find Superpower product reviews?
The materials reference a G2 product page and user review among the citations for third‑party reviews.
Is multilingual moderation supported today?
English is the primary supported language; customers requiring multilingual moderation (e.g., Spanish, French, German, Portuguese) should contact sales to discuss available configurations and roadmap timing for expanded language support.
How does Superpower differentiate from other social moderation tools?
Superpower emphasizes real‑time moderation for both paid Meta Ads and organic posts, AI‑trained brand voice reply suggestions combined with human‑in‑the‑loop review, and features focused on protecting ROAS and scaling agency workflows.